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    Is this the best book about business?

    November 18, 2022 2 min read

    Is this the best book about business?

    I was reading the Little Engine That Could to my son, Daniel (it’s one of his favorite books). It's a classic children's story from the 1930's, but in case you’ve never heard of it, or you don’t remember, here’s the story: - There was once a little train filled with toys on its way to kids on the other side of the mountain. - The train broke down. It asked the Shiny New Engine, the Big Engine, and the Rusty Old Engine for help. All of them said no with different excuses. - Then comes the Little Blue Engine - the smallest of them all, who responds "I think I can. I think I can!" She tugged and pulled as hard as she could, always telling herself she could do it, until she finally made it. Toys delivered, mission accomplished!


    I think there are 3 important lessons here about entrepreneurship:
    1. Always believe that you can- as cliche as it sounds, it’s the most fundamental truth about success. We teach it to our kids and then have to re-teach it to ourselves as we get older to fight the voices of doubt in our heads.
    2. Have a clear goal from the starting point- The little train was singularly focused on her mission - to bring toys to kids, and wouldn't stop until she accomplished it, despite hearing "no" many times.
    3. Help others and work as a team - Everyone has certain skills and assets that are unique. The little train with the toys had a certain asset (the toys) but required the little blue engine to use his skill (the ability to move) and willpower to get him there. Alone, neither would have been successful - but together, they made it happen.
    For us at Go Candles, we couldn't have gotten to this point without a lot of determination and commitment, a clear vision from the start, and so much help from others. It's been a long journey - over a year to get to launch - and we're just getting started. Our mission and passion is helping entrepreneurs and creators do your best work, starting with the power of scent. Follow us on Instagram @gocandlesco and join our email list to be part of the journey!